As we get closer to back to school time, I encourage all Greenbush business partners and Kansas AEPA vendors to contact me if they have new marketing materials. Back to school is a great time to apprise school administrators of educational resources with new and/or updated print and e-marketing materials.
Additionally, any web-based marketing materials you have will be a welcome addition to Greenbush's new website. Check out www.greenbush.org and type either "partners" or "aepa" in the search function.
July 24, 2008
July 16, 2008
Marketing Survey
I have been surveying the school administrators served by Greenbush to ascertain how they prefer to receive information regarding educational resources available to them. Following is one response I received from a superintendent in southeast Kansas:
"For me personally, the Superintendent Forums and e-mails are most effective. If superintendents do not attend the forums, I think video streaming might be an effective tool. I don't buy anything from vendors who contact me directly. I usually refer them to Greenbush, and if they make the cut there, I consider using them."
In future posts I will continue to share responses from school administrators. I foresee Greenbush utilizing multiple marketing avenues on which to deliver customized information directly to school decision makers in the specific mode in which they prefer to receive it.
"For me personally, the Superintendent Forums and e-mails are most effective. If superintendents do not attend the forums, I think video streaming might be an effective tool. I don't buy anything from vendors who contact me directly. I usually refer them to Greenbush, and if they make the cut there, I consider using them."
In future posts I will continue to share responses from school administrators. I foresee Greenbush utilizing multiple marketing avenues on which to deliver customized information directly to school decision makers in the specific mode in which they prefer to receive it.
July 9, 2008
New Greenbush Website
On July 2, Greenbush launched our new website at www.greenbush.org. This new website is the culmination of an entire redesign of our website based on the needs of the school districts we serve.
This impacts business partners and Kansas AEPA vendors by providing a much more user-friendly web presence at which school district administrators and teachers may quickly find the information they seek in regard to educational resources.
A vital component of our new website is the robust search function that was custom-developed to meet our customers' needs. When you visit our new home page at www.greenbush.org, type "partners" or "AEPA" in the search function or type the name of your business. A link to our business partners or AEPA homepage will pop up. Each business partner and AEPA vendor will have their own unique page. Individual web pages for each AEPA vendor are still in development at the time this blog post was published.
Once you have reviewed our new website, please contact me so that we may hone your individual page to meet your specific desires. I need all the feedback I can receive from our business partners and AEPA vendors so that I may continue to develop our web presence to meet the needs of both our partners and the school districts served by Greenbush.
This impacts business partners and Kansas AEPA vendors by providing a much more user-friendly web presence at which school district administrators and teachers may quickly find the information they seek in regard to educational resources.
A vital component of our new website is the robust search function that was custom-developed to meet our customers' needs. When you visit our new home page at www.greenbush.org, type "partners" or "AEPA" in the search function or type the name of your business. A link to our business partners or AEPA homepage will pop up. Each business partner and AEPA vendor will have their own unique page. Individual web pages for each AEPA vendor are still in development at the time this blog post was published.
Once you have reviewed our new website, please contact me so that we may hone your individual page to meet your specific desires. I need all the feedback I can receive from our business partners and AEPA vendors so that I may continue to develop our web presence to meet the needs of both our partners and the school districts served by Greenbush.
July 2, 2008
Kansas Economy and New Business Partner
Greenbush executive director, Dave DeMoss, commented recently that he communicated with several school superintendents in Kansas who each discussed with him the ongoing fiscal challenges they face. Increasing fuel and energy costs compounded with a dipping economy have superintendents scrutinizing their budgets to ensure they are providing quality educational opportunities for their students in the most cost-effective, efficient manner.
Paraphrasing Mr. DeMoss, the role of Greenbush is even more crucial now through facilitating cooperation and collaboration among school districts to pool educational resources to stretch limited funding even further. Again, I challenge all Greenbush business partners and Kansas AEPA vendors to think creatively about ways to add value to your products and services to save money for Kansas school districts on educational resources.
Also, Greenbush would like to welcome Asset Services as a new business parter. Asset Services provides asset inventory services to school districts to assist them in creating an efficient inventory of their assets. Check them out at www.assetservices.com. Welcome to Greenbush!
Paraphrasing Mr. DeMoss, the role of Greenbush is even more crucial now through facilitating cooperation and collaboration among school districts to pool educational resources to stretch limited funding even further. Again, I challenge all Greenbush business partners and Kansas AEPA vendors to think creatively about ways to add value to your products and services to save money for Kansas school districts on educational resources.
Also, Greenbush would like to welcome Asset Services as a new business parter. Asset Services provides asset inventory services to school districts to assist them in creating an efficient inventory of their assets. Check them out at www.assetservices.com. Welcome to Greenbush!
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