I have been surveying the school administrators served by Greenbush to ascertain how they prefer to receive information regarding educational resources available to them. Following is one response I received from a superintendent in southeast Kansas:
"For me personally, the Superintendent Forums and e-mails are most effective. If superintendents do not attend the forums, I think video streaming might be an effective tool. I don't buy anything from vendors who contact me directly. I usually refer them to Greenbush, and if they make the cut there, I consider using them."
In future posts I will continue to share responses from school administrators. I foresee Greenbush utilizing multiple marketing avenues on which to deliver customized information directly to school decision makers in the specific mode in which they prefer to receive it.
Arkansas, December 2006
what I do when I'm not at Greenbush!
About Me
- Brad
- I serve as director of business partnerships at Greenbush so I primarily work with our business partners and vendors through our affiliation with the Association of Education Purchasing Agencies (AEPA). My post-secondary education is in wildlife biology and natural resources management. In my early professional career I served as a wildlife biologist for an engineering company in Kansas City, Missouri. I performed biological assessments for Federal construction projects in more than 14 states and once walked a gas pipeline right of way from South Carolina to Washington D.C. I also won gold medals in both one-man bobsledding and ski jumping at the 2006 Winter Olympic Games in Torino, Italy. My wife, Andra, and boys, Dominic (9) and Jack (5), think I should compete on the "The Next Food Network Star" on The Food Network!
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