Greenbush Business Partners Meeting Oct. 22

On Oct. 22, several Greenbush business partners met at Greenbush's Topeka office. The goal of the meeting was for partners to learn more about the products and services that each provide. It was also a chance to outline an action plan for how Greenbush and our partners can better serve school districts in Kansas. The following Greenbush business partners were represented:

1. Advance Catastrophe Technologies (ACT)
2. Simplified Online Communication System (SOCS)
3. TextCaster
4. The MASTER Teacher
5. Custom Energy
6. SchoolReach
7. SchoolDistrictU
8. Patron Insight
9. Asset Services

Outcomes of the meeting included:

• exchanging contact information with each partner via a web-based tool
  
• organize more direct marketing that is specific to each partner
• partners will submit timely information for e-Connection newsletters
• Brad will provide partners with a grid that articulates the alignment of programs, products, and services to federal and state regulations, funding, grants etc.
• facilitate a "Greenbush Business Partner Showcase" in spring 2009
• partners may work with The MASTER Teacher to publish content in their publications

Thank you to those who attended.
Brad

Marketing Initiative

One of Greenbush's business partners, SchoolReach, contacted me two weeks ago with an idea for a marketing initiative. We worked collaboratively with SchoolReach to create a special sign-up deal for school districts who are non current users of the SchoolReach instant parent contact system.

The point here is, working together as partners, we were able to offer added value to school districts served by Greenbush. Plus, we shared the marketing costs and responsibilities to capitalize on each party's capabilities.

I encourage any Greenbush business partner or AEPA vendor to contact me to inquire about how to orchestrate a similar marketing initiative.