One of Greenbush's business partners, SchoolReach, contacted me two weeks ago with an idea for a marketing initiative. We worked collaboratively with SchoolReach to create a special sign-up deal for school districts who are non current users of the SchoolReach instant parent contact system.
The point here is, working together as partners, we were able to offer added value to school districts served by Greenbush. Plus, we shared the marketing costs and responsibilities to capitalize on each party's capabilities.
I encourage any Greenbush business partner or AEPA vendor to contact me to inquire about how to orchestrate a similar marketing initiative.
Arkansas, December 2006
what I do when I'm not at Greenbush!
About Me
- Brad
- I serve as director of business partnerships at Greenbush so I primarily work with our business partners and vendors through our affiliation with the Association of Education Purchasing Agencies (AEPA). My post-secondary education is in wildlife biology and natural resources management. In my early professional career I served as a wildlife biologist for an engineering company in Kansas City, Missouri. I performed biological assessments for Federal construction projects in more than 14 states and once walked a gas pipeline right of way from South Carolina to Washington D.C. I also won gold medals in both one-man bobsledding and ski jumping at the 2006 Winter Olympic Games in Torino, Italy. My wife, Andra, and boys, Dominic (9) and Jack (5), think I should compete on the "The Next Food Network Star" on The Food Network!
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